I had a meeting the other day and when asked to define what I felt was the most important element to business present and future I said, ‘Transparency’. I stand by this answer and the more I think about it, the surer I become.
We all know that there are many different things which influence what we say and do and I completely understand that people do not want to say things which are going to be financial harmful to themselves and/or their companies. However, I do think that people should declare their interest before expressing opinions, and particularly when being critical of another product or service.
I also believe that we should be realistic in recognising the limitations, as well as the strengths, of products and services. This is something that I am particularly aware of when talking about the future of heating or the efficacy of any technology. We all know that products have their strengths and weaknesses but I am always suspicious of anyone who immediately resorts to criticising others rather than relying on the qualities of their own product.
Of course, the people least likely to offer transparency are politicians. I have lost count at the number of times solid pledges and policies have become scrapped in the face of loss of popularity and potentially, votes. There are so many occasions when I have seen a good idea, diluted and changed so many times that it barely resembles the original concept and, in some cases, transformed into an idea which is completely toxic. Take a bow, 'The Green Deal’.
So, in short I would plead that we don’t promise what we can’t deliver and always deliver what we promise.